Marketing Manager – Pace Athletic
Pace Athletic is a run-specialty retailer with a fast-growing community, strong brand partnerships, and a mission to redefine what a running store can be: authentic, inclusive, and creatively unique.
We’re looking for a Marketing Manager who can bring structure, leadership, and rhythm to our marketing function, connecting the dots between brand, digital, and retail to create campaigns that inspire runners, strengthen brand partnerships, and drive results.
About the Role
With a planned start date of January 2026, the Marketing Manager will lead campaign planning, execution, and brand strategy across both retail and e-commerce.
You’ll oversee a talented in-house marketing team, including our Community & Events Lead, Social Media Coordinator, Brand & Creative Lead, Graphic Designer, and Videographer, while working closely with our Digital and Retail departments to ensure every campaign feels cohesive across all touchpoints.
This isn’t a purely creative role. It’s about leadership, coordination, and connected planning. You’ll focus on building awareness, storytelling, and demand, while collaborating with Digital and Retail to ensure that demand is effectively captured and converted.
Marketing acts as the brand and content engine that fuels the Digital and Retail team’s funnel, working together to connect creative storytelling with data-led performance.
How You’ll Work With Other Teams
Digital Team (Performance / Acquisition)
- Align on campaign objectives, messaging, and timing.
- Work collaboratively to connect brand storytelling with digital strategy, combining creative, CRM, and performance levers to deliver results.
- Ensure every campaign uses the full suite of digital tools (EDMs, paid social, landing pages, remarketing, analytics) for maximum impact.
Retail Team (In-store Experience)
- Partner on in-store storytelling, product launches, and merchandising to ensure campaign themes carry through to the shop floor.
- Collaborate on events, activations, and staff engagement that connect customers with our brand at a community level.
Key Responsibilities
- Develop and manage seasonal marketing calendars and campaign timelines that align with business and brand goals.
- Create integrated marketing plans around key moments (Marathon Season, Trail Season, Global Running Day, Women’s Health Month, Sale Periods).
- Coordinate brand partnerships, activations, and community events to strengthen relationships and drive supplier-funded opportunities.
- Lead the creative and content workflow, ensuring consistent storytelling across social, video, email, blog, and in-store channels.
- Collaborate with the Digital team on campaign objectives, tracking, and performance analysis.
- Support in-store launches, capsule collections, and community events, ensuring they align with campaign messaging and visual direction.
- Manage marketing budgets, supplier contributions, and ROI reporting.
- Provide structure and leadership to the marketing team, ensuring priorities, communication, and deadlines are clear and achievable.
What You’ll Bring
- 5+ years of marketing experience, ideally within retail, sport, or lifestyle.
- Strong project management and organisational skills, comfortable balancing creativity with structure.
- Experience leading cross-functional campaigns across brand, digital, and retail.
- Confidence managing brand partnerships and supplier-funded initiatives.
- A balance of creative flair and commercial acumen. You love storytelling but understand metrics.
- A collaborative, adaptable approach. You thrive in a fast-moving, team-oriented environment.
A Typical Day Might Include
- Meeting with the creative team to brief upcoming campaign content.
- Catching up with Digital to align on campaign goals and strategy.
- Jumping on a brand partner call to plan an upcoming activation.
- Visiting stores to review merchandising or prepare for a campaign event.
- Reviewing campaign performance and sharing insights with the wider team.
- Working with Events and Community to plan the next run or activation.