Pace Athletic Expands Its Footprint with Acquisition of Popular Running Store - Blue Mountains Running Company.

September 2023 - Sydney, Australia.

Pace Athletic, a leading destination for running enthusiasts, is thrilled to announce its recent acquisition of Blue Mountains Running Company, a renowned running store known for its passionate community of runners.

Founded in 2016, BMRC quickly gained a dedicated following for its premium selection of running gear, expert advice, and vibrant community engagement. With a mission to empower and support runners of all levels, the store has become synonymous with quality and camaraderie particularly in the trail running world.

As part of the acquisition, BMRC's current location will be retained, preserving its distinct identity and the vibrant community it has cultivated over the years; a testament to founders Shane & Belinda Simpson. Customers can expect to find the same exceptional product selection, knowledgeable staff, and commitment to promoting trail running, and running in general."We are incredibly excited to welcome BMRC into the Pace Athletic family," said William Hatton, Pace Athletic co-founder. "Their commitment to the running community aligns perfectly with our values, and this acquisition allows us to serve an even broader range of runners while preserving the unique spirit of BMRC."

In addition to maintaining the existing store, Pace Athletic plans to introduce new initiatives to further enhance the running community and experience, such as expanded educational workshops, community events, and special promotions.
"We want to assure BMRC's loyal customers that they will continue to receive the same level of personalised service and access to the latest running innovations they've come to expect," Stuart Sleeman, Pace Co-founder, added. "At the same time, we look forward to introducing new and exciting opportunities to the community."

The acquisition of BMRC by Pace Athletic is a testament to the continued growth and evolution of the running industry. This strategic move not only strengthens Pace Athletic's presence in the market but also reaffirms its commitment to promoting the sport of running in all its forms.

About Pace Athletic:
Pace Athletic is a premier destination for running enthusiasts, offering a wide range of running shoes, apparel, and accessories. With a passionate team of experts and a commitment to customer satisfaction, Pace Athletic aims to provide runners of all levels with the support and gear they need to achieve their goals.

About Blue Mountains Running Company:
BMRC is a running specialty store dedicated to providing the running community with top-notch gear and expert advice. Established with a focus on mateship, community, and excellence, BMRC has grown to be a cherished presence, especially within the trail running community.

William Hatton
Pace Athletic Co-Founder


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