What We're About

Pace Athletic started in 2013, founded by Will and Stu, two mates who wanted a better kind of running store. Not one built around trends, tech buzzwords or hard selling, but a place where runners could get honest advice from people who actually run.

From day one, Pace has been about community and consistency. We believe running should be welcoming, supportive and fun, whether you’re heading out for your first run or training for something big. Our stores are built to feel approachable, not intimidating, and our team is here to help, not judge.

Every Pace store is staffed by runners first. Our team trains on the road, trails and track, so recommendations come from real experience, what works over weeks of training, what holds up, and what feels right when you’re tired. We take the time to listen, understand how you run and what you’re working towards, then help you find gear that genuinely suits you.

Run clubs and events are a huge part of who we are. Weekly social runs, brand nights, race support and community events give runners a reason to connect beyond the checkout. Running might be an individual sport, but it’s better when you don’t do it alone.

Pace Athletic is proudly 100% Australian owned, with stores across Sydney and a carefully curated range of running shoes, apparel and accessories for road, trail and race day. More than anything, we’re here to support runners through the ups and downs of training, the good days, the tough ones, and everything in between.

We’re not here to overcomplicate running.
We’re here to help you enjoy it - and keep showing up.